Sunday, July 12, 2009

The Shocking Truth.

In 1996 Saatchi & Saatchi were commissioned by Islington Council in London, UK to run a campaign that would shock dog owners and discourage them from allowing their pets to mess the pavements & parks of this inner London Borough.

The result was a series of award winning ads & commercials that did just what they were designed to do ... SHOCK the public!

This newspaper advert certainly grabbed the public's attention and ran for several weeks on bill board hoardings around the capital.

But it was the cinema advert they produced that attracted the most criticism and was seen by many of London's top creative media directors as "over stepping the mark".

I personally don't think they went far enough. Saatchi & Saatchi were obviously streaks ahead of their competitors to produce such innovative anti dog fouling propaganda in the 1990's. We need their shock tactics today if we are ever to make any progress in the dog mess war.


Peter Arronsen at 13 Jul 2009, 18:30:00 said...

I agree. If only every local authority took the fight to the front line in this way!

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