Parents today need to be having discussions with their kids, at an early age, about the dangers of the misuse of red rubber bands.
That way we can make sure that the next generation do not make the same mistakes we have made and ignore the warning signs.
I thought it might be useful to provide a tool that allows parents the opportunity to approach the subject with as little embarrassment as possible. A simple comic book story is sure to stimulate debate.
Now, with your child, take time to discuss whether Biffo the Bear has made the right choice to put a red rubber band on his head. Concentrate on the positives, praising your child when they identify that Biffo has needlessly endangered his life for a quick fix solution to his problems.
Red rubber bands are not something that only the rich & famous use - just say "No!" and together we can stop people looking as bloody stupid as Biffo.
