You have to hand it to the Japanese. They can see entertainment and business in every aspect of life - including dog fouling AND red rubber bands.
Remember the trussed up contestant from Japan's Got Talent ?
Or their wonderful version of Russian Roulette using only dog shit, a foot and a shoe ?
And who could ever forget a visit to the Himeji Poop Museum ?
A brilliant people with a talent for spotting opportunity, and they have done it again!!!
Stepping in dog poop is part of life. Its not a nice part of life, but it happens and we have to get on with it.
But the folks at Sneaker Freaker know all too well about dog poop, particularly when you get it on your sneakers (US) or trainers (UK). So to appease the masses, they are considering introducing dog poop insurance.
After you have paid a one off payment, you are covered. If you step in dog poop in your trainers and it covers 5 square centimetres of the sole, then you will be provided with the money to buy a new pair. Simple!!
I know you are all as keen as me to sign up right now - but there is a catch. They need 100,000 people to vote for the idea before they will consider it financially viable and make the insurance product available to the general public.
So my plea to you is watch the sales video and then submit your vote here and make this insurance product available to dog shit sufferers world wide. :-)